So EMI recently announced they would offer their digital catalogue at a premium price unencumbered with DRM.
This was great news, as trusting ones customers is something this stupid industry has done a real bad job at of late.
But alas all is not as one would seem, DRM has taken a new form in these non DRM files…
With great power comes great responsibility, and apparently with DRM-free music comes files embedded with identifying information. Such is the situation with Apple's new DRM-free music: songs sold without DRM still have a user's full name and account e-mail embedded in them, which means that dropping that new DRM-free song on your favorite P2P network could come back to bite you.
Apple hides account info in DRM-free music, too
What the hell are these people thinking?
When you're competing with free stuff one might suggest that at the very least your product should be a good if not better.
The key to selling online is to remove any barriers to making that sale.
For some inserting personal information into a file will be reason enough not to make that purchase.
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