Where Do You Fit?
Do you cringe when your cell phone rings? Do you suffer from withdrawal when you can't check your Blackberry? Do you rush to post your vacation video to your Web site? The questions below allow you to place yourself in one of the categories in the Pew Internet Project's Typology of Information and Communication Technology Users. To identify the typology group to which you belong, please answer the questions below. When you press the 'Calculate My Results' button, a new page will tell you in which group you fit, along with a description of the general characteristics of that group.
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Your Results Bob
Based on your answers to the questionnaire, you most closely resemble survey respondents within the Omnivores typology group. This does not mean that you necessarily fit every group characteristic.
Omnivores make up 8% of the American public.
Basic DescriptionMembers of this group use their extensive suite of technology tools to do an enormous range of things online, on the go, and with their cell phones. Omnivores are highly engaged with video online and digital content. Between blogging, maintaining their Web pages, remixing digital content, or posting their creations to their websites, they are creative participants in cyberspace.
Defining CharacteristicsYou might see them watching video on an iPod. They might talk about their video games or their participation in virtual worlds the way their parents talked about their favorite TV episode a generation ago. Much of this chatter will take place via instant messages, texting on a cell phone, or on personal blogs. Omnivores are particularly active in dealing with video content. Most have video or digital cameras, and most have tried watching TV on a non-television device, such as a laptop or a cell phone.
Omnivores embrace all this connectivity, feeling confident in how they manage information and their many devices. This puts information technology at the center of how they express themselves, do their jobs, and connect to their friends.
Who They AreThey are young, ethnically diverse, and mostly male (70%). The median age is 28; just more than half of them are under age 30, versus one in five in the general population. Over half are white (64%) and 11% are black (compared to 12% in the general population). English-speaking Hispanics make up 18% of this group. Perhaps unsurprisingly, many (42% versus the 13% average) of Omnivores are students.