Special Report Want to break into China? Ed Peto reports from the nation where goths adore boy bands, where the major labels created the black market, and where digital looks poised to leapfrog analogue.
How To Do Business In China, China CEO, The New Chinese Consumer... my shelves here in Beijing are stacked full of such books, all trying to throw some light on a country and market of seemingly endless allure to the west. A population of 1.3 billion people has marketeers around the world girding up their loins to do business here, each with a How To Do Business In China book tucked under their arm.
Unfortunately for the western music entrepreneur or artist, these books are helpful in only the most general terms. While there is a slew of practical, detailed advice on how to deal with rubber-ball factories and sales chains, the fledgling music industry here is such a bewildering state of affairs that fully-rounded advice simply isn’t available yet.
Article Here
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An interesting read for them that are into the world of the recording industry, hat tip to DJ Handsome Al October for the link.
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